“2024 tested RISE in ways I never imagined when I took the helm in 2018. Last year, RISE and the country faced not only the growing division among Americans, but also the erosion of established rights by our nation’s highest court. Despite these challenges, RISE was ready and stepped up…”
Diahann
Billings-Burford
RISE CEO
“2024 tested RISE in ways I never imagined when I took the helm in 2018. Last year, RISE and the country faced not only the growing division among Americans, but also the erosion of established rights by our nation’s highest court. Despite these challenges, RISE was ready and stepped up…”
Diahann
Billings-Burford
RISE CEO
Pete
bevacqua
RISE BOARD CO-CHAIR | VICE PRESIDENT AND JAMES E. ROHR DIRECTOR OF ATHLETICS, NOTRE DAME
“Change is a constant in the world and this past year has reinforced the belief that focused, principled leadership and a shared commitment to progress are essential in navigating both expected and unforeseen challenges…”
troy
VINCENT, SR.
RISE BOARD CO-CHAIR | EXECUTIVE VICE PRESIDENT, FOOTBALL OPERATIONS, NFL
“RISE remains fully dedicated to ending racism through educating and empowering the sports community. We continue our goal since 2015 to end hate. Thank you for your steadfast support of our work, your partnership and engagement fuels RISE’s mission…”
troy
VINCENT, SR.
RISE BOARD CO-CHAIR | EXECUTIVE VICE PRESIDENT, FOOTBALL OPERATIONS, NFL
“RISE remains fully dedicated to ending racism through educating and empowering the sports community. We continue our goal since 2015 to end hate. Thank you for your steadfast support of our work, your partnership and engagement fuels RISE’s mission…”
Diahann
Billings-Burford
RISE CEO
“2024 tested RISE in ways I never imagined when I took the helm in 2018. Last year, RISE and the country faced not only the growing division among Americans, but also the erosion of established rights by our nation’s highest court. Despite these challenges, RISE was ready and stepped up…”
Pete
bevacqua
RISE BOARD CO-CHAIR | VICE PRESIDENT AND JAMES E. ROHR DIRECTOR OF ATHLETICS, NOTRE DAME
“Change is a constant in the world and this past year has reinforced the belief that focused, principled leadership and a shared commitment to progress are essential in navigating both expected and unforeseen challenges…”
TROY
VINCENT, SR.
RISE BOARD CO-CHAIR | EXECUTIVE VICE PRESIDENT, FOOTBALL OPERATIONS, NFL
“RISE remains fully dedicated to ending racism through educating and empowering the sports community. We continue our goal since 2015 to end hate. Thank you for your steadfast support of our work, your partnership and engagement fuels RISE’s mission…”
Impact
Stories
YOUTH PROGRAMMING
BUILDING BRIDGES
THROUGH BASKETBALL
Launched in 2017, Building Bridges Through Basketball (BBTB) is our multi-week leadership program bridging community relationships between teens and law enforcement officers. With the support of Under Armour and the NBA, in 2024 RISE hosted programming in 13 markets for more than 600 middle and high school students and 100 officers.
ADULT PROGRAMMING
REPRESENTATION
Matters
Addressing the call for diversity in the business of sports, RISE created Representation Matters in 2022. In 2024, with the support of Verizon, RISE brought this program to three tentpole sporting events in Las Vegas, Phoenix and Atlanta engaging executive leaders in the industry to share their expertise and learnings, spark dialogue and help gain insights and create connections that can last a lifetime.
YOUTH PROGRAMMING
BUILDING BRIDGES
THROUGH BASKETBALL
Launched in 2017, Building Bridges Through Basketball (BBTB) is our multi-week leadership program bridging community relationships between teens and law enforcement officers. With the support of Under Armour and the NBA, in 2024 RISE hosted programming in 13 markets for more than 600 middle and high school students and 100 officers.
Attending today’s event has been incredibly beneficial for me in several ways. Firstly, it has provided an invaluable opportunity to connect with organizations that genuinely value diversity and inclusion. Engaging with like-minded professionals reinforces my commitment to promoting representation in executive recruiting.
REPRESENTATION MATTERS PARTICIPANT
Champions
of change
An interactive experience designed to educate participants on the intersection of sports and social justice and to evoke empathy and inspire fans to lead their communities on issues of equity. With support of Robert Wood Johnson Foundation, RISE incorporated several athletes into the timeline to showcase how they use their leadership to impact community health.
RISE to Vote is a national nonpartisan initiative that partners with sports teams, leagues and community groups to improve civic engagement in our nation. In 2024, RISE facilitated 95 RISE to Vote workshops, educating nearly 14,000 athletes, coaches, and staff on the importance of voting and civic participation.
annual
reports
2024
2023
2022
A Letter
from the CEO
2024 tested RISE in ways I never imagined when I took the helm in 2018. Last year, RISE and the country faced not only the growing division among Americans, but also the erosion of established rights by our nation’s highest court. Despite these challenges, RISE was ready and stepped up. The headwinds were fierce, but our resolve was even stronger. We did not stop. In fact, we pressed forward with determination, engaging nearly 50,000 participants across 979 events. We stayed agile, inclusive, and demonstrated some of the best teamwork I have ever witnessed in my years leading RISE. Above all, we remained steadfast in our mission, knowing that our work is more vital than ever.
RISE is maturing. Last year, we engaged a record number of people and achieved a 97% satisfaction rate—showing we not only did more, but we did it better. This year, as we celebrate RISE’s 10th anniversary, we are stepping fully into that maturity. Despite new challenges, we are setting ambitious goals, committed to preparing the sports community to make this country more inclusive and just. To support this, we will focus on strengthening relationship management, expanding financial diversity, refining and expanding RISE program offerings, and building greater external loyalty to RISE. Our mission is clear, and we are more determined than ever to drive meaningful change in the next decade and beyond.
2024 was also a year of enlightenment for me. This will be my final year serving as CEO of this incredible organization. Over the past several years, RISE has consistently exceeded expectations, and I’m incredibly proud to have helped craft a vision that has been embraced by this remarkable team—from the board to the staff, to our extended family. Together, we’ve achieved so much.
As I step into this final year, I’m filled with both humility and excitement for what’s ahead. However, we can’t do it alone. RISE needs your contribution of time, treasure or talent to keep forging ahead. Now, more than ever, we need your increased support to ensure that tomorrow is better than today. Thank you for making 2024 such a meaningful year, and I hope you’ll stand with us as we work together to make 2025 a year for the record books.
Diahann
Billings-Burford
RISE CEO
a Letter from Board co-Chairs
Change is a constant in the world and this past year has reinforced the belief that focused, principled leadership and a shared commitment to progress are essential in navigating both expected and unforeseen challenges. Through RISE programming, sports leaders nationwide are better prepared to speak out and act on the causes they care about, especially when it comes to eliminating racism and promoting civic engagement through the enduring power of sports.
With your support, RISE will continue to ensure that the sports community is one of the most powerful forces for bringing people together and driving change in the constant pursuit of doing all we can to move in a positive direction.
Pete
bevacqua
RISE BOARD CO-CHAIR | VICE PRESIDENT AND JAMES E. ROHR DIRECTOR OF ATHLETICS, NOTRE DAME
a Letter from Board co-Chairs
It has been truly gratifying to see RISE growth since its inception in the Fall of 2015. Not only have we increased the amount of people we touch as an organization, but our message remains consistent and has the intended impact. At Super Bowl LIX in New Orleans, the NFL and RISE’s hosted a critical conversation, Authenticity in Action. This event highlighted an important theme- Honoring and elevating culture and our strength through diversity. At the NFL, doing the right thing by promoting diversity and finding the best talent is not a trend, but rather a fundamental pillar that strengthens our league on and off the field. We have a longstanding commitment to fairness, inclusivity and opportunity. This commitment will not change.
Likewise, RISE remains fully dedicated to ending racism through educating and empowering the sports community. We continue our goal since 2015 to end hate. Thank you for your steadfast support of our work, your partnership and engagement fuels RISE’s mission. This annual report highlights our 2024 accomplishments, and we hope that it inspires you to stay the course and reach higher in 2025.
TROY
VINCENT, SR.
RISE BOARD CO-CHAIR | EXECUTIVE VICE PRESIDENT, FOOTBALL OPERATIONS, NFL